Create Professional Video Ads for Free with AI

Creating a professional video ad to promote your business has never been easier, thanks to AI-powered tools. This guide will walk you through a step-by-step process to make a captivating video ad that can be used on platforms like YouTube, Facebook, and Instagram, all without any prior video-making experience and at no cost.

The key to this process is a free online tool called InVideo, and a resource for free stock videos called Pexels.

Step 1: Set Up Your Free Account on InVideo

The first step is to create a free account on InVideo, the primary tool for this video ad creation process. Visit the InVideo website and sign up for a free account. You can easily do this by signing in with your Google account. Once you’ve completed this, you’ll be directed to your dashboard.

Step 2: Choose a Video Template

InVideo offers a wide range of ready-made video templates to help you get started quickly. You can search for specific types of templates, such as “video ads,” to find designs tailored for your purpose.

When selecting a template, consider the platform where you’ll be posting your ad. InVideo allows you to choose from different video sizes:

Landscape (16:9): Ideal for YouTube.
Square (1:1) or Vertical (9:16): Best for platforms like Facebook and Instagram.

Select the template and size that best suits your needs, and you’ll be taken to the video editing area.

Step 3: Add Your Content and Build the Ad

This is where you’ll personalize your video ad by adding your own content. The process is broken down into three main parts to create a successful and engaging ad.

Part 1: The Attention-Grabbing Intro

People tend to skip ads, so you need to capture their attention within the first 3-5 seconds. Your intro message should address a pain point or an interest related to your product or service. For example, if you’re selling perfume, an attention-grabbing message could be “Introducing perfumes like never before,” as it appeals to people’s desire for unique and attractive fragrances.

Editing Text: Double-click on the existing text to edit it and enter your own message. You can adjust the text size and color to your liking.
Changing Background Video: To make your ad more authentic, replace the default background video with one that matches your ad’s theme. You can delete the existing video and then upload your own from your computer. Alternatively, you can search for a suitable stock video from InVideo’s library.
Uploading and Trimming: If you upload your own video, you can use the built-in editor to trim the video and select the exact portion you want to use.

Part 2: Convey the Main Message

Once you have the viewer’s attention, you need to tell them more about your product or service. This is the part of the ad where you highlight a key feature or the benefits your customers will receive. Using the perfume example, you could add text like “Made with fresh and natural ingredients” to convey a key feature of the product.

Adding New Slides: You can extend your video by dragging the slider or by adding new scenes to create more slides.
Customizing Each Slide: Just like the first part, you can add and edit text and change the background video for each new slide.

Part 3: The Call to Action (CTA)

The final part of your ad tells people what to do next. This is your opportunity to direct them to your website, physical store, or provide a contact number. This final message should guide the viewer to take the next step, such as “Shop now at perfumewell.com.”

Adding Your Logo: To make your brand memorable, add your logo to the ad. InVideo allows you to easily upload your logo and place it where you want.

Step 4: Enhance with Music and AI Voiceover

To make your video more engaging, add background music and a voiceover.

Adding Music: Click on the “Music” option to access InVideo’s library of music tracks. You can search by genre, such as “hip-hop,” and select a track to add to your video.
Adding an AI Voice: This is a powerful AI feature. Click on the “Voiceover” option and select “Automated AI Voice.” Enter the text you want the AI to speak, choose a language and voice, and click “Generate Voiceover.” The AI will create a voice clip that you can add to your video. You can repeat this process for each section of your ad.

Step 5: Finalize and Download

Once your video is complete, you can adjust the volume of individual audio clips if needed.

When you’re ready, click the “Export” button to start the download process. With a free InVideo plan, you can download videos in 720p quality with a watermark. To get full HD videos without a watermark, you have the option to upgrade your plan.

Pro Tip: Find Free Stock Videos on Pexels

If you’re looking for more options for background videos, you can use a free resource called Pexels. Visit Pexels, search for videos related to your ad, and download them for free. You can then easily upload these videos into your InVideo project.

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