The EASY Way To Create 100+ Facebook Video Ads

This article breaks down a simple, high-leverage strategy to create a lot more video ads quickly and easily, significantly shortening your path to success.

💡 The Problem with Video Ads

While image and carousel ads are becoming easier to produce (even with AI tools), video ads are still the most difficult and time-consuming format, often requiring videographers and editors for high-quality content.

However, the effort is worth it: video ads produce better results than image or other formats about 60% of the time, and this trend is increasing.

🎯 The Secret: Focus on the Hook, Not the Whole Ad

Most advertisers think they need to create dozens of full-length video ads, which is completely unrealistic. The key is to realize what truly matters: the first few seconds of your video ad—the hook.

Why the Hook is Everything

Low Hook Rate: For most advertisers, 90% or more of people do not watch past the first 3 seconds of a video ad.
A New Hook = A New Ad: If you have the same 60-second ad body (the last 57 seconds) but change the first 3 seconds (the hook), for the vast majority of your audience, it is a completely different ad. They never saw the rest!
Ad Fatigue is Hook Fatigue: People stop watching an ad because they think, “I’ve seen this before.” This fatigue almost always applies to the opening scene/hook. If you change the hook, you get past that “I’ve seen this before” filter, allowing them to watch the rest of your core ad.

🛠️ The Strategy: Mix and Match Hooks

The goal is to create lots of different hooks to test with the same core video body. You can easily create 100 or even 200 different ads in the time it used to take to produce just three full-length ads.

Here is the simple, powerful structure:

Create Two Full-Length Video Ads (The Core Content): These two full ads (e.g., 60 seconds each) will serve as your main ad body (the last 57 seconds). You only record these once.
Record 10 Different Visual Hooks: The visual hook is how the ad looks in the first few seconds. It only needs to be the opening line filmed in different settings.
- Easy Changes: Just pick up the camera and film in different spots in the same office, or change the background.
- Location-Based: If you have a physical business (like a gym), film the opening line in different spots around your premises.
- Props: Deliver the same line with a prop (like a whiteboard, laptop, or phone) versus without one.
- Outfits: Change your top color or style for a different look.
Record 10 Different Verbal Hooks: The verbal hook is what is said in the first few seconds.
- Questions Your Prospects Will Say Yes To: Example: “Do you struggle to get your Facebook ads to work?”
- Conditional Statements: Example: “If you spend more than $100,000 per month on Facebook ads, we guarantee you a 30% improvement in your ROAS in 3 months.”
- Outstanding Results/Case Studies: Example: “See how this client added $100,000 of value to their home with our solar panels.”

The Powerful Math

By combining these elements, you multiply your ad count:

$$\text{2 Full Ads} \times \text{10 Visual Hooks} \times \text{10 Verbal Hooks} = \text{200 Ad Combos}$$

You go to each of your 10 locations and record all 10 verbal hooks. You then combine these short hook clips with the rest of your two core videos.

📈 Leveraging the Strategy for Success

This hook-based strategy offers massive benefits beyond just saving time:

Maximizing Ad Spend: You get much more use out of the time you pay a videographer or editor, as they’re editing short hooks onto the same core videos.
Influencer Marketing: You can ask influencers to record a few different visual and verbal hooks along with their two main videos, getting more ad combinations for a similar price.
Fighting Ad Fatigue (Hook Fatigue): When a winning combination fatigues, you can swap out just the visual hook but keep the high-performing verbal hook (and the core ad body). This allows a successful ad to run for months instead of weeks because people see a new opening scene.
Learn and Improve: You’ll quickly learn which hook styles (outside visuals, conditional statements, etc.) perform best and use that knowledge to create even better hooks in your next batch of content.

Extra Credit: Test Your Call-to-Action (CTA)

While the hook is most important, you can also apply the same idea to the Call-to-Action at the end of the video. If you have a winning ad with high entertainment value, creating different verbal and visual variations of the CTA can help extend its lifespan and squeeze more performance out of it.

🛠️ Tools Mentioned in the Transcript

The following tools and platforms were mentioned in the video transcript:

Facebook Ads (The main ad platform being discussed)
Instagram Ads (The main ad platform being discussed)
Modash: The leading end-to-end influencer management platform for Shopify brands.
Meta Ads: A general term for running ads on Facebook and Instagram (owned by Meta).

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