CA Bhavesh Jhalawadia

In the Bhagavad Gita, Lord Krishna reveals profound truths about the source of human abilities—intellect, clarity, forgiveness, self-control, and even the fear of death. According to Swami Mukundananda, these qualities are not merely personal achievements but divine energies bestowed by God. Understanding this can transform how we approach life’s challenges and spiritual growth. 1. Intellect … Read more

When running Facebook ad campaigns for e-commerce businesses, one of the most important decisions is choosing your conversion event. As digital marketing expert Ben Heath explains in his YouTube video, this choice can significantly impact your campaign performance and return on ad spend. Understanding Conversion Events Facebook’s conversion optimization allows advertisers to tell the platform … Read more

In today’s fast-paced digital marketing landscape, leveraging artificial intelligence (AI) can save time, reduce costs, and improve ad performance. Chase Chapel, a digital marketer working with top brands and creators, demonstrates how AI can generate ad images, videos, and copy in under 10 minutes—without any filming or photography. This guide breaks down his exact process, … Read more

Running successful Facebook ad campaigns requires understanding key performance indicators (KPIs), metrics, and their formulas. This guide covers every essential term you need to optimize ads, improve ROAS, and scale profitably. 1. Core Performance Metrics 1.1 ROAS (Return on Ad Spend) 1.2 CPA (Cost Per Acquisition) 1.3 CTR (Click-Through Rate) 1.4 CPM (Cost Per 1,000 … Read more

Most advertisers have forgotten how powerful Facebook retargeting truly is. In fact, many have stopped using retargeting altogether, trusting Facebook’s algorithm to handle everything. But while most are consolidating campaigns and letting Facebook take control, we’re doubling down on segmentation—decreasing frequencies on prospecting campaigns, lowering acquisition costs, increasing returns, and driving new product growth. This … Read more

1. Introduction to Facebook Retargeting Retargeting (or remarketing) allows you to re-engage users who previously interacted with your brand but didn’t convert. In 2025, with Facebook’s improved AI targeting, retargeting delivers 5-10x higher ROI than cold audiences (as shown by the consistent 5.4x ROAS in our case study). 2. Why Retargeting is Essential in 2025 … Read more

In today’s digital marketing landscape, creating high-quality ad creatives quickly is essential for running successful Facebook (Meta) ad campaigns. With the power of ChatGPT-4o’s AI image generation, businesses and marketers can now produce professional-looking ad creatives in just 5 minutes—without the need for expensive photoshoots, graphic designers, or complex editing tools. In this detailed guide, … Read more

Retargeting is one of the most powerful strategies to increase conversions and maximize your return on ad spend (ROAS). By targeting users who have already interacted with your brand, you can significantly improve sales. In this guide, we’ll cover:✔ What is a Custom Audience?✔ Why Retargeting Works Better Than Cold Audiences✔ How to Set Up … Read more

In 2025, artificial intelligence (AI) is no longer just a tool—it’s a money-making machine. One of the most lucrative opportunities today is AI-powered product photography and banner creation, and ChatGPT’s latest image-generation capabilities make it easier than ever to start a profitable business with zero investment in cameras, editing software, or professional skills. In this … Read more