From Passion to Purpose: The Inspiring Journey Behind PRAO.COM – A 100% Made-in-India Fashion Jewellery Brand

In a heartfelt and inspiring announcement, motivational speaker and entrepreneur Sandeep Maheshwari, alongside his wife Ruchi Maheshwari, shared the powerful story behind the birth and rise of their fashion jewellery brand – PRAO.COM. What started as a personal dream has now transformed into a large-scale mission aimed at revolutionizing the fashion jewellery industry in India and beyond.

A Dream Rooted in Passion

The story of PRAO.COM began a year ago, not as a business plan, but as a dream nurtured by Ruchi Maheshwari, an image consultant with a deep love for fashion jewellery. Driven by her passion, the couple explored wholesale markets across Delhi and Mumbai, selecting designs that initially came from Chinese imports. At this stage, the business was solely Ruchi’s effort, while Sandeep remained in the background.

Discovering the Problem

As their customer base grew to over 1 lakh satisfied customers worldwide, they faced a hard truth: the majority of the jewellery available was imported from China. Even as they began importing directly from China, a growing sense of discomfort emerged about the heavy reliance on foreign products.

This became a pivotal moment for Sandeep, prompting deep reflection. He envisioned a bold shift – “What if everything was 100% Made in India?”

The Vision: Made in India, For the World

Inspired by the Make in India campaign, Sandeep decided to lead a transformation of the business model – from design to production, every step would be rooted in India. Despite skepticism from his team, Sandeep’s conviction remained unshaken. He believed in one simple truth: “If you want to do it, just do it.”

This vision was not just about creating a product, but building a global brand that showcases Indian craftsmanship. It came with immense challenges – quality issues, design setbacks, and infrastructure limitations – but the team persevered.

Breaking Barriers: High Quality, Unbeatable Price

The breakthrough? The team successfully developed world-class jewellery in India that rivals Chinese products – at a fraction of the cost.

Imported products cost ₹200–₹300 wholesale and sell for ₹1500–₹2000 retail.
PO.COM offers direct-from-artisan pricing at just ₹199 – including a 3-month plating warranty, something rarely seen at this price point.

By removing middlemen – no distributors, dealers, wholesalers, or retailers – they’ve made it possible to offer premium jewellery at 10x lower prices, directly benefiting the end customer.

Four Ways to Join the Mission

Sandeep outlines four powerful ways for people to participate in this growing movement:

As a Customer: Save significantly by purchasing fashion jewellery directly from PRAO.COM at the lowest possible prices.
As a Reseller: Entrepreneurs can buy these products and resell under their own brand or store, leveraging unmatched quality and pricing.
As a Promoter: Buyers can shoot an unbiased product review video and post it on social media. If their video hits 100,000 views, they receive a Star Promoter Trophy and a ₹5,000 cheque.
As a Designer or Artisan: Indian jewellery creators can email their designs to sales@prao.com. If their work meets quality standards, it will be promoted on the website free of charge, offering a platform to reach millions.

More Than a Business – A National Mission

For Sandeep Maheshwari, this is more than a business. It’s a mission to empower Indian artisans, build a globally competitive brand, and create a model that keeps value within India. Every rupee earned stays in the country, strengthening the Indian economy.

The brand proudly displays the tagline: “Proudly Made in India”, reflecting their deep-rooted belief in self-reliance and quality excellence.

Final Words: A Vision Worth Supporting

Sandeep Maheshwari closes the video with a strong message – this mission is not about profit, but about setting an example. India is capable of producing world-class products, and with the right mindset and determination, nothing is impossible.

Website: https://prao.com
Email (for designers/artisans): sales@prao.com
Mission: Affordable, world-class fashion jewellery — proudly made in India, for the world.

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