Get Ready to Sell: The Festive Season 2025 Guide
- CA Bhavesh Jhalawadia
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- Posted on
The festive season is a huge time for shopping, and your customers are already getting ready to spend! This guide will help you use Meta (Facebook, Instagram, and Messenger) to reach them.
🛍️ Why Social Media is Key
More than half of festive shoppers use social media to find new products and brands1. They also use it to research and check out products before buying2. This shows how important it is for your business to be active online3.
🗓️ Key Holiday Shopping Dates
You should plan to launch your sales campaigns at least one month before the actual holiday sales date4. Here are some of the major shopping moments:
| Month | Date(s) | Holiday / Event |
| September | 09/09 | Double 9* (Mega Sales Day) 5 |
| October | 10/10 | Double 10* (Mega Sales Day) 6 |
| 20/10 | Diwali 7 | |
| 31/10 | Halloween 8888 | |
| November | 11/11 | Singles’ Day (Mega Sales Day) 9 |
| 27/11 | Thanksgiving 10101010 | |
| 28/11 | Black Friday 11111111 | |
| December | 01/12 | Cyber Monday 12 |
| 12/12 | Double 12* (Mega Sales Day) 131313131313131313 | |
| 14/12–22/12 | Hanukkah 14 | |
| 25/12 | Christmas 15 | |
| January | 01/01 | New Year’s 16 |
| February | 17/02 | Lunar Year 17 |
| 17/02–19/03 | Ramadan 18 |
🛠️ Tools to Boost Your Sales
Meta offers tools to help you reach the right people at the right time19.
💰 If you want more Sales (purchases):
- Tool:Value optimisation20
- What it does: It helps your ads that click to Messenger reach people who are most likely to make a purchase21.
- Goal Setting: Set your performance goal to “Reach people more likely to purchase”22.
- Tool:Catalogue ads23
- What it does: These ads display personalized product recommendations for seasonal gifts to your customers (for ads that click to Messenger)24.
- Example: Showing a customer who looked at gloves an ad for a matching scarf set.
- Tool:Live shopping25
- What it does: Use live video to promote seasonal products and capture new customers in real-time26.
- Example: Hosting a live stream on Instagram showing off your holiday-themed products.
💬 If you want more Leads (new contacts):
- Tool:Lead optimisation27
- What it does: It helps you connect with and build trust with new leads from your seasonal campaigns28.
- Goal Setting: Set your performance goal to “Maximise number of conversations”29.
🎨 Make Your Ads Look Great
The creative part of your ad (the image or video) is one of the best ways to improve how your ads perform, especially for ads that click to WhatsApp30.
Creative Best Practices (for an ad that clicks to WhatsApp):
| Element | Suggestion | Example |
| Visuals | Use colorful images and videos related to the festive season31. | Show fireworks or bright Christmas decorations32. |
| Solutions & Features | Use live video ads to show off prizes or products33. Use an automated welcome message34. | Show a live video drawing the winner of a giveaway. Set up a message that automatically says: “Season’s greetings! You’ve entered our festive giveaway.” 35 |
Would you like to know more about a specific holiday or one of the ad tools?
https://www.socialmediatoday.com/news/meta-publishes-click-to-messaging-ads-guide/805376