How to Create Professional Ad Creatives and Graphics with ChatGPT
- CA Bhavesh Jhalawadia
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- Posted on
Many marketers today are using AI models to create stunning visuals without a lot of effort. In this video, the speaker shares how she used ChatGPT to generate ad creatives, carousels, infographics, and more in just a couple of minutes, saving a significant amount of time and effort. She also shows practical examples of how a simple product photo can be transformed into a professional-looking ad and how a text-based checklist can be converted into a detailed infographic.
The speaker highlights that ChatGPT has recently launched a new image model that is being hailed as a potential disruptor to the graphic design industry, a sentiment she agrees with. While previous AI image models struggled with text, ChatGPT’s new model excels at it, generating text without spelling mistakes and placing it accurately within the image.
Creating Ad Creatives
The speaker’s main focus is on creating ad creatives. She explains her simple process:
- Take a photo: She takes a photo of a random product in her studio.
- Find inspiration: She searches on Google for a style of ad creative she likes.
- Use ChatGPT: She uploads both the product photo and the reference image to ChatGPT.
- Write the prompt: She uses a simple prompt like, “Create an ad for this product and use the second image as a reference image.”
ChatGPT then takes a couple of minutes to generate a high-quality ad creative. The speaker provides two impressive examples:
- T-shirt ad: She shows an ad created for a t-shirt. The model in the image was not provided by her; ChatGPT generated a model wearing the t-shirt, accurately capturing text and following the style of the reference image.
- Sneaker ad: In another example, she uploaded a photo of a sneaker and a reference ad creative. ChatGPT replaced the sneakers in the reference image with her own, creating a perfect match.
The speaker emphasizes that these AI-generated ad creatives are good enough to be used in real ad campaigns, such as on Meta Ads. She notes that marketers can test multiple creatives by generating various options with different prompts. The more creative and detailed your prompts are, the better the results. She was particularly impressed by the model’s ability to generate models and text automatically, without any mistakes.
Other Use Cases for the ChatGPT Image Model
The speaker also discusses several other applications for ChatGPT’s image generation capabilities:
- Carousel Ads: By providing product images and a reference carousel, you can generate similar carousel ads.
- YouTube Thumbnails: While not as professional as a human designer, ChatGPT can generate multiple thumbnail ideas from a simple sketch, helping you conceptualize and finalize a design.
- E-commerce Product Images: Website owners, especially those in e-commerce or dropshipping, can use this tool to create high-quality product images. The speaker demonstrates how a simple photo of a perfume can be transformed into an attractive, professional product image suitable for a website.
- Infographics: This is highlighted as one of the most useful applications. The speaker shows how she took a digital marketing checklist and a template from Google, uploaded both to ChatGPT, and prompted it to create an infographic. The result was a well-designed, accurate infographic that could be used on a blog or in a presentation.
A Powerful Tool for Marketers
The speaker concludes by urging marketers to start adopting AI tools. She states that the industry is being rapidly disrupted and that those who don’t embrace AI will be left behind. She suggests that marketers should explore how tools like ChatGPT can simplify their work and improve their results, from creating social media graphics and memes to carousels and more.