Introduction Prakhar Singh’s journey from a college student to the founder of Relax Company, an e-commerce brand generating ₹2.5-3 crores monthly revenue, is an inspiring story of entrepreneurial success. Starting with just ₹20,000 from his mother, Prakhar has built a thriving online business selling comfort-focused products like orthopedic pillows, diffusers, and comfortable clothing. His brand … Read more
The idea of making ₹50 lakhs per month selling simple kitchen products like rolling pins (belan) and chopping boards (chakla) might sound unbelievable—but Neeraj Raghuvanshi, founder of Roli Wear (Raks of India Private Limited), has done exactly that. With ₹5.85 crore in annual sales (growing at 31% YoY) on Amazon India, his journey from setbacks … Read more
In an in-depth YouTube interview, e-commerce entrepreneur Nilay revealed how he built a thriving online business empire, generating over ₹1 crore monthly. From humble beginnings in dropshipping to launching viral brands, his journey is a masterclass in innovation, adaptability, and customer-centric strategies. Here’s a comprehensive breakdown of his methods, hurdles, and actionable advice. 1. The … Read more
India’s e-commerce boom, projected to reach $350 billion by 2030, creates unprecedented opportunities for drop shippers. Here’s why the model thrives locally: “India’s market is 10x easier than international drop shipping. You’re selling to people you understand.” Step-by-Step Strategy for Beginners 1. Nail Product Selection: The 15-Point Checklist A data-driven approach is critical. Here’s how … Read more
In 2025, analyzing Facebook (Meta) Ads requires a shift from vanity metrics to data that drives real business outcomes. Drawing from expert strategies, here’s how to dissect your campaigns for maximum ROI. 1. Dashboard Setup: Focus on These Metrics Forget cramming every metric into your view. Streamline your dashboard with these essentials: Pro Tip:Set frequency … Read more
As attention spans shrink and competition grows, choosing the right Facebook (Meta) ad format is critical for success. Based on insights from top-performing campaigns, here are the five most profitable ad formats for 2025, along with actionable strategies to maximize ROI. 1. Video Ads: The Undisputed Leader Why They Work: Best Practices: Example:A fashion brand … Read more
To dominate Meta (Facebook) Ads in 2025, strategic campaign setups are critical. Drawing from Umar Tazkeer’s insights, here’s a breakdown of essential settings to optimize audience targeting, budget allocation, and performance tracking for higher ROI. 1. Avoid Audience Overlap in Remarketing The Problem:Overlapping remarketing audiences (e.g., targeting both “Last 7 Days” and “Last 3 Days” … Read more
As digital advertising evolves, staying ahead requires tracking the right metrics. In 2025, Meta (Facebook) Ads will demand deeper insights into user behavior and ad performance. Based on insights from Umar Tazkeer’s analysis, here are the essential metrics to optimize your campaigns, along with actionable steps to leverage custom tracking tools. 1. Unique Outbound Clicks … Read more
Unlock the power of Facebook ad auctions with our expert guide. Maximize your ROI, reach your ideal audience, and outperform competitors with these proven techniques. What Is the Facebook Ad Auction? The Facebook Auction process is a competitive process that takes place in real time. Where traditional auctions focus on pure cash, this one favors user experience. For … Read more
The human-machine communication system is getting smarter at an alarming rate, and the newest technological leap is monumental across all industries. Introducing the Manus AI Agent — a tool that’s completely changing the way we think about what AI can do. This revolutionary platform is an all-purpose juggernaut with power to spare, and just might change the … Read more