The AI Takeover: Social Media’s Latest Features Are Making Every Platform Smarter
- CA Bhavesh Jhalawadia
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The world of social media never slows down, and this week’s updates show a clear trend: Artificial Intelligence (AI) is now the main engine driving new features across all major platforms. These changes are focused on making life easier for businesses, marketers, and content creators, especially as the busy holiday season approaches.
Here is a simple breakdown of the most important new tools you need to know about:
1. Meta (Facebook & Instagram): Smarter Ads, Better Leads1
Meta is focusing its AI on helping businesses get better customer information, or “leads,” from their advertisements.
- What’s New: They are rolling out the Advantage+ Leads campaign format globally.2 This AI tool optimizes where your ad is shown, who sees it, and how much is spent to find the highest-quality potential customers.3 They also added enhanced verification checks.
- Simple Example: If you are running an ad to get people to sign up for your newsletter, Meta’s AI will now check if the phone numbers and emails people submit are real. This means you waste less time chasing fake or incorrect information.
2. Pinterest: Your Personal AI Shopping Stylist
Pinterest is moving beyond simple keyword searches by introducing a visual and conversational AI to help users shop and find inspiration.4
- What’s New: The Pinterest Assistant is an AI-powered shopping companion.5 It uses voice, images, and text to have a chat with you, like a personal stylist. It also considers all the pins you’ve saved before offering suggestions. They also updated Boards with AI to suggest related products and ideas.6
- Simple Example: Instead of typing “green sofa,” you can show the Pinterest Assistant a picture of your living room and say, “Find me a sofa that matches my rug and is good for reading.”7 The AI uses its knowledge of your style preferences to give a personalized recommendation.8
3. X (formerly Twitter): The AI Organizes Your Feed
X is using its AI, Grok, to ensure you don’t miss important updates from the accounts you follow.9
- What’s New: A new “Following” tab will use Grok to process posts and show you only the most relevant posts from people you follow. The goal is to cut through the noise.
- Simple Example: If you follow 500 accounts, and only 10 of them posted something truly important today, the AI will highlight those key announcements in this new tab, so you don’t have to scroll through everything else.
4. LinkedIn: Advertising That Feels Authentic
LinkedIn is making it easier for marketers to use real, positive user-generated content as official advertising.
- What’s New: They expanded their Thought Leader Ads program.10 Marketers can now search for organic posts from customers (even people outside their immediate network) that mention their brand or event. With the creator’s permission, they can then turn that genuine post into a sponsored ad.
- Simple Example: A happy customer posts a glowing review of your company’s new service. LinkedIn’s new tools help your marketing team find that post immediately and turn it into a high-reach ad campaign, making the message more trustworthy than a typical corporate ad.
5. Tools for Creators: Insights and Comparisons
Finally, both YouTube and Instagram launched new tools focused on helping creators and businesses understand their performance better.
- YouTube introduced an AI creative assistant in YouTube Studio to analyze video performance and suggest new video ideas based on trends in your comments.11
- Instagram launched Competitive Insights, allowing professional accounts to select up to 10 competitors and track exactly how often they post, how many followers they gain, and their use of Reels.12
The message is clear: social media platforms are no longer just places for scrolling. They are rapidly becoming sophisticated AI-driven tools designed to boost business results, personalize content, and make creation more efficient.
Source
https://www.yahoo.com/news/articles/fact-check-metas-planned-policy-110000756.html