Ad Creative

The New Era of Advertising: How to Create Viral UGC with AI

The world of advertising is undergoing a massive shift. Forget polished, professionally shot ads with expensive cameras and lighting. The new trend is User-Generated Content (UGC). But what if you’re not a user? What if you’re a business or an individual looking to create authentic-looking ads without the high costs of professional production? The answer lies in AI.

UGC is content created by real people, not brands. Think of a customer recording a video review of a product they bought. This type of content feels more genuine and trustworthy to today’s consumers. People have grown weary of overly-produced ads and now see professional-looking content as just that—an ad. But a UGC-style video? It feels like a genuine recommendation.

This article will guide you through a step-by-step process of using AI tools to create high-quality UGC from the comfort of your own home. We’ll explore two main approaches: using all-in-one AI platforms and combining multiple specialized tools for a more customized result.

All-in-One AI Platforms for UGC Creation

These platforms streamline the entire process, allowing you to create a complete UGC video from a single interface. They’re perfect for beginners or those who want a fast, efficient workflow.

TopView.ai

TopView.ai is an increasingly popular tool for creating AI-generated UGC. It offers two unique methods for creating content:

  • Avatars with Product Integration: This feature sets TopView apart from other tools. You can select an AI avatar and have them hold or interact with your product. The platform allows you to replace a placeholder product in the avatar’s hand with your own product image, making the video feel incredibly authentic and relatable. This feature is particularly useful for showcasing physical products. After selecting your avatar and placing your product, you provide a script. While the tool can generate one, it’s highly recommended to write your own for a more personalized touch. The AI then merges the product image, the avatar, and the script to deliver a complete UGC video.
  • Video Creation from Links or Materials: Alternatively, you can provide a product link from a store like Shopify or Amazon, or upload your own videos and photos. The AI will analyze the assets, understand the product’s description, and suggest a concept note and script. This method is great for quickly generating content based on existing product information.

Creatify

Creatfyi is another excellent all-in-one platform that makes UGC creation simple. It offers a wide variety of video variations and is known for its user-friendly interface.

  • URL-Based Creation: You can simply paste a product URL from your website (e.g., Amazon, Shopify, or even a local site). The AI will analyze the link to fetch the product name, description, and available assets.
  • Settings and Scripting: After analyzing the product, the tool asks for basic information about your target audience and the platform where the ad will run. Based on this, it generates multiple script options. You also have the option to use your own script.
  • Avatar Selection and Generation: You can then choose from a variety of AI avatars. After selecting an avatar and a script, the platform generates a UGC video in under 60 seconds. It provides various video formats and layouts, such as an AI avatar in full screen or a question-and-answer style video.

The Customized Approach: Combining Multiple AI Tools

If you want more creative control and a highly customized UGC video, this method is for you. It involves using multiple specialized AI tools for different parts of the creation process.

  1. Scripting: Start by writing a compelling script. While you can use tools like ChatGPT, a manual script ensures a personal and authentic tone. The script is the foundation of your video, so make it count.
  2. Voiceover: Use a text-to-speech tool like ElevenLabs to generate a voiceover for your script. This platform offers a wide range of voices from different regions, allowing you to choose one that fits your brand and audience.
  3. AI Avatar: Use a tool like HeyGen to create an AI-generated avatar. You can upload the voiceover from ElevenLabs into HeyGen, and the platform will animate the avatar to speak your script. The free version often allows you to render short videos without a watermark.
  4. Video Editing: The final step is to combine your AI-generated avatar video with your product footage and images. Use a mobile video editing app like InShot or CapCut to manually edit the video. This is where you add your product shots, on-screen text, and other visual elements to create a seamless, cohesive UGC video. This manual touch ensures the video feels more personalized and less like a generic AI creation.

Market Research: Don’t Forget the Trends

Creating an amazing UGC video is only half the battle. To ensure your ad performs well, you need to understand current market trends and what your competitors are doing. Tools like Minea can give you a competitive edge.

  • Creative Finder: Minea’s “Creative Finder” feature allows you to upload your product’s image or video and see all the related ad creatives currently running in the market. This lets you analyze their performance, including engagement, likes, shares, and saves.
  • Spy on Competitors: By studying your competitors’ ads, you can understand what’s working and what’s not. Analyze their hooks, calls to action, and landing pages. This insight is invaluable for crafting an ad that resonates with your target audience and drives results.

Pro advertisers always use these kinds of tools to stay ahead. By analyzing what’s performing well, you can create a UGC ad that’s not just creative but also strategic.

Conclusion

The rise of AI has democratized content creation, making it possible for anyone to produce high-quality, authentic-looking UGC. By leveraging these tools, you can create viral ad content that connects with consumers on a more personal level. Whether you choose a simple all-in-one platform or a more customized multi-tool approach, the key is to stay authentic, high-quality, and informed about market trends.

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