The Power of Instagram Automation
- CA Bhavesh Jhalawadia
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The secret to rapid growth on Instagram lies in automation. The creator, who has over 200,000 followers, noticed a significant difference in engagement and reach between reels with and without automation. While manually managed reels received around 4,000-5,000 views, those with automation consistently garnered over 100,000 views. This proves that a strategic, automated approach can lead to explosive growth.
Types of Automation for Maximum Growth
The video outlines four key types of automation that can be implemented using a tool like Social Seller:
1. Give Away Automation (Lead Generation)
This is a highly effective strategy for generating leads and increasing followers. The process is simple:
- Set up a specific keyword: A user comments a specific keyword, like “roll out.”
- Automated DM: The system instantly sends them an automated direct message (DM) asking them to follow you to get the link.
- Link delivery: Once the user follows your profile, the automated system sends them the desired link, which could be for a free resource like an e-book.
This method effectively converts viewers into followers and then into potential customers by capturing their data through a registration form on the e-book’s landing page.
2. Price Please Automation (E-commerce Sales)
This automation is a game-changer for e-commerce businesses.
- Keyword trigger: When a user comments “price please,” “PP,” or another product-related keyword on your reel, the automation is triggered.
- Product card in DM: The system automatically sends a DM to the user with a product card.
- Direct purchase link: This card includes an image of the product, its name, price, and a “buy now” button that redirects them to your website.
This streamlines the sales process, allowing users to get product information and a direct purchase link instantly, converting interest into sales.
3. Automated Comment Replies (Engagement Boost)
To increase engagement and make your reels go viral, you can use automated comment replies.
- Randomized replies: Set up a variety of pre-written replies that are automatically sent to users who comment on your reel.
- Encourage further interaction: The key is to make these replies engaging and question-based. For example, “Thank you! Please check your DMs. By the way, how did you like the reel?”
- Deeper engagement: This encourages users to comment again, increasing your engagement metrics and signaling to Instagram’s algorithm that your content is valuable, which pushes it to a wider audience.
4. Custom DM Auto-Replies (Follower Support)
This automation helps you manage direct messages and provide instant responses.
- Custom keyword replies: Set up automatic replies for specific keywords or phrases that users might DM you. For example, if someone DMs you “I want to learn,” you can have an automated reply directing them to your consultation link.
- Instant communication: This ensures that no inquiry goes unanswered and provides immediate value, strengthening your relationship with your followers.
Strategy and Pricing
The creator’s core strategy is based on the principle of reciprocity: give something of value to get something in return. By offering a free e-book in exchange for a follow and a comment, he built a large following and a valuable database of potential customers. The data (name and number) collected from e-book downloads is then used by his team for targeted outreach and sales.
The video mentions a specific tool for these automations, which costs ₹1,000 + GST per month. This subscription offers unlimited DMs and comments, a key advantage over other tools with usage limits.
Tools Used in the Video:
- Social Seller: A tool used for Instagram automation.
- Instagram: The social media platform where the automation is implemented.