Title: How People Are Earning Lakhs by Selling Digital Products Online — A Complete Guide
- CA Bhavesh Jhalawadia
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- Posted on
In today’s digital age, selling digital products has emerged as one of the most profitable and scalable online business models. Individuals from all walks of life are now generating significant income — from a few thousand rupees to over a crore — by leveraging the power of digital products and smart marketing tools. Here’s a comprehensive guide on how this model works and how you can get started.
🔹 What is a Digital Product?
A digital product is an item that is sold online and delivered electronically — without any physical shipping. It offers instant access to the buyer and requires no inventory, making it an ideal business for creators and entrepreneurs.
Popular digital product formats include:
- E-books on specific topics
- Done-for-you templates (Canva templates, Google Sheets templates, etc.)
- Online courses, workshops, or mini-trainings
The biggest advantage? You create it once and sell it repeatedly, making it highly scalable.
🔹 Real Success Stories
People across India are proving that this model works:
- One beginner made ₹1 lakh in 70 days, and scaled it to ₹1 crore in just 150 days.
- Another creator earned ₹30 lakh in one year.
- A third success story includes someone making ₹84 lakh in two years, simply by selling niche digital products.
These results are not from celebrities or influencers but from everyday people leveraging the right tools and strategies.
🔹 How to Create Digital Products Easily Using AI
Creating a digital product no longer requires months of hard work. Thanks to AI tools like ChatGPT, you can now develop complete digital content quickly:
- Step 1: Choose a niche topic (e.g., dog behavior, parenting tips, personal finance)
- Step 2: Ask AI to generate an outline with modules or chapters
- Step 3: Expand each module into full content using AI prompts
This can save hours or even weeks of content creation time.
🔹 The Digital Product Sales Process
Here’s how the digital product selling model works step by step:
1. Create a Sales Page
You’ll need a professional-looking landing page that explains your product, its benefits, and pricing. Platforms like FlexiFunnels allow drag-and-drop creation of sales pages — no coding required.
2. Set an Entry-Level Price
Start small to attract more buyers. Most sellers price their e-books or digital tools at ₹100 to ₹200.
3. Use Bump Offers and Upsells for Profitability
This is where the real magic happens.
- A bump offer is an additional product presented on the checkout page before payment. It’s a one-click upsell that boosts the Average Order Value (AOV).
Example: If someone buys an e-book on dog training, the bump offer could be another product on dog nutrition or home remedies.
- Impact: Even if only 30–50% of buyers accept the bump offer, it can increase AOV by 30% and help recover most of the ad spend.
Some sellers even use multiple bump offers on the same checkout page to maximize revenue.
🔹 Daily Revenue Model: ₹50,000/Day Strategy
Let’s break down a successful daily revenue structure:
- Ad Spend: ₹20,000/day
- Traffic Generated: ~20,000 site visits
- Conversion Rate: 5% (very realistic)
- Sales per Day: 100 customers
- Average Order Value (AOV): ₹500 (including bump offers)
➡️ Total Daily Revenue: ₹50,000
➡️ Profitability: Highly profitable, with over ₹30,000 daily margin after ad costs
This model is simple yet powerful, especially when combined with high-converting landing pages and smart upselling techniques.
🔹 Essential Tools to Build This Business
To launch and scale a digital product business, you need the right tools. Here are some essential ones:
✅ FlexiFunnels
- Create websites, landing pages, and online courses in minutes
- No coding required
- Optimized for fast loading speed, ensuring you don’t lose customers due to delay
- Comes with ready-made templates for sales funnels and checkout pages
✅ Facebook Ad Library
- A free tool to find high-performing ad examples
- You can study successful ads in your niche (e.g., parenting, fitness, cooking)
- Filter by active status and duration to find ads that are profitable and long-running
✅ Facebook Ad Manager
- Set up ad campaigns for traffic and sales
- Choose your budget, target audience, location, and interests
- Upload your visuals and copy — and go live!
✅ Canva
- A free and easy-to-use tool for creating ad creatives, product covers, banners, and social posts
- No design experience required — just drag and drop
🔹 Free Training to Get Started
There are also free training programs available that teach you everything from:
- Creating landing pages
- Launching Facebook Ads
- Designing ad creatives
- Building and scaling a digital product business
These courses are designed for beginners and walk you through each step, making it possible for anyone to start — even without a technical background.
🔹 Final Thoughts
Selling digital products is not just a side hustle anymore — it’s a full-scale online business model with low investment and high return. The key lies in:
- Picking the right niche
- Creating valuable digital content (with or without AI)
- Using the right tools (like FlexiFunnels and Canva)
- Running profitable ad campaigns with bump offers
With the right strategy, you can turn a ₹100 e-book into a multi-lakh business.
Ready to build your digital empire? The tools and systems are already in place — all you need is action
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